Learn how your website ranks from different locations.

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Are you curious to see how you rank when someone searches from their mobile device from a different city/town?

You might be top of the tops for your location, but you might be down the page from another

Google Local SEO has a massive impact on search results today.

Ahrefs probably has the most comprehensive Local SEO guide if you want to read in more detail.

Local SEO

The thing is that if you want to optimize for Relevance, Distance, and Prominence.

We all know that Google is trying to do is provide the more accurate search results to the searcher if the fastest time possible. This is especially true for serviced based companies. Google wants to be able to give the best and closest option to you in your search results

You might rank well as a website for the keyword, but if Google is providing location dependent results then you might only appear in search results where your office is

The Tool

Test search from different location using the tool isearchfrom.

  

Using the Tool

Using this tool you can imitate a location. Say you want to compare, Vancouver with North Vancouver. Or Burnaby with Abbotsford.

http://isearchfrom.com/

1. pick your country
2. choose your device
3. type your keyword
4. enter your city

Eh Voila. I have now searched from Abbotsford for my keyword

Why this is important?

Companies with multi location operations, they need to have exposure in all areas where they conduct business. Especially if the service spans a 20Km radius.  

Franchise operators will need this tuned in for the same reasons.

For instance, a service area that you are not located in physically, your main tool for optimization is content. You should simply write a lot about that area. We found that often, this leads to forced pages that have little to do with the business at hand. It’s clear that these pages are only added for SEO reasons.

Examples

WestSide Pest control have their HQ in downtown Vancouver, but they have built multiple landing pages that are area-specific with locations built into the URL

Advice for businesses with multiple locations

If your business operates more than one physical location, it’s essential to create a unique page for each one. Including a unique page for each location helps your customers (and Google) avoid conflating contact information between them. It’s also the best way to expand your local ranking potential to multiple cities.

If you operate a handful of locations, link to the contact page for each one from the footer of each page of your website.  If you operate more than a handful, link to a store locator page from your primary navigation or other utility menu.

 

If you want to target a specific area, what can do you combat this?

1.     Adwords is one method, by targeting those areas.

2.     Creating a landing page with geo located information – example above. They created a URLs with their specific service areas etc

3.     You could open up a virtual office in the location you want to do business.

And finally another great resource from Search Engine Land on how to dominate local SEO

Hope you enjoyed it

Keep on movin'

Are you a Human Octopus? Learn how to be one

What the hell do you mean Human Octopus?

To become the Human Octopus is the wish of every small business owner. Imagine completing all your daily tasks with ease. Now that would be heaven.  

Finance
Marketing
Operating
Management
Strategy
Networking
Customer Service
Sales
Relationship building

So, how would one become a Human Octopus?

I'll introduce the concept of "buying time". The only way we can get to where we want to go faster is with HELP, and Guidance. If you can acquire free help, great. If not, you need to buy help. This way you can get tasks completed faster. 

"Outsource" should be the word of 2018. Outsource all the tasks that you consider remedial, time sapping, and we can call these "minimum wage" tasks. Get back to doing big picture stuff and serving you clients with an amazing service

Start slow by outsourcing 1 task. Get used to the process. I used to design Ads, Flyers, and PDFs. It would take anywhere from 20mins to 3hours. Now I can hire someone for $5/hr and free up some time.

Identify the tasks that you, 
      a) do not like doing, 
      and b) are not good at. 

Keep on movin'

Future of Marketing - the 3 big shifts

The Head of Digital Marketer Ryan Deiss gave the opening keynote at the Traffic and Conversions summit at the beginning of the year. 

He boiled the future of marketing down to three big shifts within the industry:

• Conversation is the new lead
• Community is the new brand
• The customer is the new power broker

1# Invest in conversations. 

It might mean profiling your leads before you call them leads. Segmenting them into various categories. And using Bot to automate this side of the lead development process. 

Use bots to gather information so when a member of your team joins the conversation, 

"Bots will not replace human conversations. They’ll simply handle the front end of the conversation, and humans will jump in when they are wanted and when they are needed."

#2 Community is the new brand. 

"Building a better brand than the next person." 

Creating a membership site with a sense of community. Russell Brunsen of Clickfunnels has been a master of this. He has built a loyal following of "growth hackers" who would go to the end of the world for him. 

#3 The customer is the new power broker.

In a world of digital information overload the customer has so much choice. They can buy want they want in some many ways. 

The solution... be "customer-centric"

Serve your customers as they want to be served, build your 'Why' around helping them achieve, and continue to beat their expectations. 

You can read the article here

An analytical view of Trump tweets

The Trump Twitter Archive is a fantastic resource on the full history of Trump's tweets. If you have 15 minutes for some self-entertainment, I recommend you check it out. It’s a time capsule of all the Presidents tweets since the beginning of his twitter accounts .

http://trumptwitterarchive.com/archive

So, I've complied the numbers for a analytical look at how much time Trump has wasted using twitter, from the date he became President, until the date of this post Oct 4th, (1yr and 9Mths) 

5371 total tweets

4701 tweets

670 retweets

According to Twitter Statistics, most tweets take me 15–30 seconds each

Let’s take the high end of the spectrum, because Trump would want to show the extremes

4701 *.5 = 2350 minutes. 40 hours

For trump, or somewhere who struggle with English, his average could be 1minute per tweet.

Which would mean 80 hours.

Add in the retweets - 670 *0.1 = 1hour

81 hours

Then we can add a buffer for pictures and memes which you would have to get from a browser or camera roll. 

Images/meme buffer – 10%

Compiling an argument for a retweet – 5%

Then we can explore the activity of browsing. Average twitter browser  times rates vary quite a lot but we are safe to say that Trump is up there with the Power Users for sure. 

General Browsing - 10%

81hour + (10%)8 + 4(50%) + 8(10%)

So in total it is possible that he has spent (wasted) 101 hours on Twitter. 

It is also possible that this is fake news. #trump