Day 3- Christmas Marketing Tidbits

Christmas Marketing Tidbits – 30 days of simple actionable advice

Who should do the talking? The prospect or you?

The one who asks questions is in control.

"You have 2 ears and 1 mouth, use them in that ratio"

Expert Secret Tip – you should be asking the questions. Questions control the conversation.

Why – to uncover problems and painpaints

These painpoints are your golden ticket. The ticket that will drive the customers towards wanting your services

2018.. be fast out of the blocks.

Start the year off fast!!

Are you going to light and agile, active and determined coming into the new year?

Don’t start of slow, don’t lose half of January to Christmas hangover.

Don’t admit self defeat and succumb to January blues.

While others are napping (or even digesting), it's your time to make some gains. Put in a few hours and hit it hard come January 

Best wishes to all, enjoy the break, but keep focused.

Day 18: My top books of 2017

Pencils of Promise - Adam Brau

Anything you want - Derek Siver

Dotcom Secrets - Russell Brunsen

Elon Musk - Elon Musk

Day 12: Planning Vs Doing

As a master planner, I procrastinate the actual function of planning..

.. to get shit done.

I'm sharing this because I know this is the type of mental battle that many business owners, entrepreneurs, and consultants. 

The best plan is the world is useless if it is not executed upon.

Planning is the opposite of doing in a sense. It's pre-"Doing". The trick is not to get so hooked on this phase of the activity because you will lose sense and drive for what matters, the application of that idea/plan.

POA - plan of action. Not... plan of non-action. or plan to plan.

Planning and thinking are one of the same.. and they are the opposite of doing and executing.

Why do I do this?
It's a fear thing really. I'm happy to stay in the comfort zone before the "what happens if i carry this plan out and I fail?".
Accept what is, re frame your mind and get it done!

Inactivity is the real failure. Get that into your brain, and you will start to turn things around.

What can help you?
Some quotes maybe...
"I don't think, because thinking is the opposite of doing", some David Goggins, Navy Seal
"Don't start anything you're not going to finish", Seth Godin, Marketeer.

Day 5 - Rapport like a boss

Do you actually give a shit about the client?

... Well you should, if you want their business long term

Caring means doing shit that you don't really wanna do, and remembering minute details that are going to impress your clients next time round. 

I think that this is the essence of good rapport. Remembering something personal that a client said to you, and asking them about it the next time you speak with them. 

People are bad at rapport these days. They are not taking time to get to know their clients. Their clients are merely a voice on the end of a signature

What can you do

Remembering birthdays, children birthdays, special events. Ask them about their weekend, and you’ll find out about their family, friends and hobbies.

Next time you’re with them, ask them about those hobbies. 

Pro Tip:

Pre-rapport 

Example. You're meeting with a client for the first time. Do your research, scope their LinkedIn, if they are from a different City/Town, check out what the latest local news is. Then ask them about it.

God Speed 
-GOH

Day 2: Christmas Marketing Tidbits

30 days of simple actionable advice

What does it mean to sell

What does it mean to sell. To be a salesman? 

Everyone says you should be selling yourself.

Someone top coaches believe that everyone is a salesman, even technical founders hardcore coding who have never had to deal with customers. But these guys are selling to potential investors. 

A softer word we often use is to "market” oneself. In essence it is the same thing, we are trying to promote our best selves in any given moment. 

TIP: Reframe your thinking

The word  “Sell”, is actually derived from the Norwegian term selge, which mean to serve. 

Taking this mindset, the sale becomes more of a collaborative, “I want to help you because I care about you sale” approach

rather than.... "here is my shiney bag of services, I don’t know if you’re a right fit for my product but buy now anyway" 

It makes you think about the client and the value you are adding. Serving is gonna be your best chance of building a long lasting relationship.

Are you serving clients, or selling to them?

30 days of Xmas - Marketing Tips - Day 1

Starting a business - what to focus on first 

"What are the necessities; and what is it important right now"

Ok lets do something...... a Mind dump  

Two things we try to do we a mind dump

• Highlight the business decisions that should be made quickly
• Categorize your activity list into admin, immediate, and outsource 

Get a blank piece of paper. 

Write down anything that comes to mind regarding the business 

Get all the things onto a page, any ideas or activities that are occupying your mind right now. Any Business decisions that need to be made... anything that comes to mind. 

We are going to dump all these thoughts down on a piece of paper to clear your mind... to build FOCUS.

We are trying to highlight the business decisions that you should not spend too much time on. Because right now we are trying to be productive and accelerate time to market

Next we group them 

1. Admin - business setup and admin task
2. Immediate - 'I must do' - company name, niche focus, ideal customer, value proposition, goals, 
3. Outsource - 'Someone else can do' - website, branding, logos, sales scripts, pictures, 

Whatever you think are non-critical activities right at this moment that are not going to deliver value, get them off your plate by making quick decision on them, or outsource the task to someone else. These tasks are draining, so get them off your plate. 

You might have a cool marketing idea for a viral campaign targeted at stay at home moms. Let's push that to the side and move forward with the basics, then we can attack these activities later. 

Trump Tweets – a year in review

12 months since the Greatest Country in the World announced their new leader

And what has he accomplished….. in the twitter world

Followers - 42.2Million
Tweets - 36,300
Top Favourited and Retweets

Most Favourited – 617K

2^nd most Favorited – Trump gets creative with WWE reference – his own assault on CNN outside of the ring



3^rd most favourited – upon winning the election


The next few favuouties are a mix of positive, negative and threatening




 Not Happy with the Electoral College


 Backing up his Wife’s plagaurised speech

Fidel Castro is Dead! – just FYI to the world

Taking the knee

Picking a fight with Steph Curry

Prior to being president – some old favourites

 

 
 New found love for slagging “Rocketman”




Special thanks to http://www.trumptwitterarchive.com/ for the data

Looking forward to another year from the King of Twitter

Don't Think......

Thinking, planning, writing, note-taking.... are all the opposite of DOING

Researching, XLing, Documenting.... is the opposite of ACTION 

No1 ever took over the world with plans they wrote to themselves on their laptop...

#GetItDone

Psychology cues in the restaurant

Simple human to human cues to enhance a restaurant experience

Is a cue a cue when it is unnaturally deployed, or does authenticity of delivery play a role in the retrieval of that desired behaviour.

Eating in a restaurant, you want to enjoy the experience, and the restaurant wants to deliver an amazing experience back to you. A win-win dynamic exists. Anything that will aid the experience is good for both parties. I've been privileged to experience some great psychological cues that take place at eateries.

I know there is probably 101 other psychological nuances that make up the "restaurant" like menu colours, lighting, background music, layout, seat comfort etc, but I shall refer to some basic, person on person cues, which i encountered recently.

• Server introducing themselves with their name

Makes the experience personal. You now have your private server, who's name you know. This is one step short of the server asking your names.

• Placing napkin on lap

My thinking behind the power of this action is of the 7 touch rule in building rapport. The napkin on the lap is nearly like an invasion of space, but if the server asks, "Can I?", then you have opened and knocked down that barrier. Now you feel surprised and privileged

• Putting the desert menu on the table rather than asking

Offering the dessert should be a thing of the past. The "I'll leave it here just in case you change you mind", is a great strategy for those in limbo, or those who are indulgent, or those who are tactile in the sense they like to touch things around them. And the menu would be there for them to touch.

• Saying your name when they give you credit card for the machine 

Reading the name from the credit card and confirming that back to the guest. A classic name drop to cement the personable experience. 

• Making it causal by saying 'thanks guys'

Thanks guys, we're not pushy, we hope you had a good time. We're casual just like you, we want to show you a good time. "Feel free to drop by again", no pressure.

Robert Cialdini takes about it in the book, how to make friends and influence people, you can focus on these cues that will drive and influence behaviour creating a better overall feeling of satisfaction and ultimately tipping more.

How it makes you feel

Thats's all it's about. Good endorphins must be produced throughout. I wanted to discover more about this topic, if restaurants take this into consideration or if its just part of "the restaurant biz". I want to find out whether the science and psychology is learned and executed by restaurants teams to improve experience. For sure I believe, that a great service delivery with a smile is one half of the battle, but I'm intrigued to learn more.