Marketing for 2019 - What's the plan.. Stan

So.... it's business time. 1 month to go.

Everyone is working hard to bring in dough before the Christmas break. 

Business time makes me think of Flight of the Concords...

https://www.youtube.com/watch?v=WGOohBytKTU

What I'm doing now it focusing on 2019. I want to have a full plate come January 1st.

What I don't want to do is start January mid month, fluff around for a week and next you know it's February. What a waste... but I know that's gonna happen to some people.

2019 for me... starts today.. November 29th

What activities should you try for 2019...

First and foremost, continue to develop your relationships, grow your network, and meet interesting people.

When I think marketing activities, I think Traffic.  How can I increase traffic to my business. Traffic could be web traffic, phonecalls, or inbound email requests. 

LinkedIn Direct Outreach

It works, but it takes time. And perseverance. Sign up to Linkedin premium for a few months. Direct message people, look to set up a consultation call.     

     

Perfect for finding and targeting your ideal audience. Best for B2B and targeting potential partnership clients

Facebook Ads

Stage 1 – re-target your website visitors. This is a great one to do. You're only hitting people who are warm to your business.

Stage 2 – target brand new prospects. This one takes more effort to dig into the detail and target your prospects correctly. 

Perfect for bringing website visitors back to your site.

Build your Ultimate Lead Magnet, (which I call “the free water resource”

Refer to this post for an explanation.

Push you Free Water resource to your network, through social channels, through ads, through FB groups you are in, add it to the bottom of your email, offer it up to prospects. 

Question to ask yourself: 

What is the best most valuable piece of content that I can create that is going to make my prospect life easier, or solve their #1 problem. 

Perfect for everyone - everyone needs to have a resource (or bait) to attract their target market

Automate some marketing functions

Offer up your lead magnet on your website through a lead capture mechanism 

Either offer your Ultimate Lead Magnet or break it down into more consumable chunks. It can come in the form of a ebook, How-To guide, Checklist, Cheatsheet, 101 series etc. The goal is to entice your target customer to trade their information (email, tel no), in exchange for your content.

Then we create an automated 4 part email series, which aims to bring your prospect along the journey towards an becoming a client. Once the user has opted in, sit back and watch it runs on auto-pilot. 

This way you are turning your website from static into a lead generation machine 

Perfect for.. anyone with a website! 

Video Marketing

Video yourself solving a problem for one of your customers.
Use this as a marketing tool on social channels, or use it as a lead tool for prospecting new customers.
The try and use the video as a Facebook Ad as well

Outsourcing

Not so much of a marketing strategy, but I am continually finding that those who are able to delegate non-primary tasks to others, be that other staff, contractors, partners, or VA, are the ones who are making the most waves. 

The majority of people spread themselves too thin, trying to cover the whole gamut of business, operations, sales, and marketing. 

Outsourcing enables you to retain focus on your key business drivers. 

Identify the remedial tasks in your day that are preventing you from working on driving your business forward. Outsource these tasks. 


There you have it... some ideas for 2019...


If you need help putting it all together, I would be happy to speak with you and guide you with some custom strategies for your business. 

Good Luck and Get It Done

G$

Where do I start with Digital Marketing?

"There is so much confusion out there... I really don't know what to focus on"

Marketing overwhelm.. a common struggle shared amongst all business owners.  

Where do I start? 

What can I do that is
1; Sustainable
2: Will deliver the best ROI
3: Doesn’t taken up all my time, and 
4. Simple to execute and manage

Step 1: Reverse Engineer

First, “explore what the others are doing”. Check out what the top guys in your industry are doing… locally and internationally.

Re-engineering for success. (some refer to this as Reverse Funnel Hacking)

Tony Robbins says, “Listen, learn and model those who have come before you until YOU become the master”

Warrens Buffets 10 Rules For Success, the #9 rule is “model success”

“Model Success”. See what others are doing, and do a better job at it.

Marketing Bloggers typically don’t have any new ideas; they just find a high performing post that ranks well, then they make a better post. (with more links, images, content etc)

.. so do some market research

Step 2: Fine tune your offer

Craft an amazing offer. Maybe what’s holding you back is the way you’re presenting your offer. Does it hit customers pain points, does it handle objections?

An offer should be an attractive, no-brainer for your target audience.

..so jot down some, then run it by a friend. Ask them was that powerful enough

Step 3: Automate some marketing functions

See what elements of the marketing mix you can automate. 

One way is to turn your website into a lead gen machine, buy offering up lead magnet like resources and how-to guides for your target audience to download and consume. 

Another way is to build automate nurture sequences for 

Example: we have one client who helps Healthcare Institutions manage GPDR Compliance. So we worked with them to build an ebook entitled; "Ultimate Guide to GDPR compliance for Healthcare Industry". Once download it kicked off a 4-part automated email series to educate the user on the companies GDPR expertise then finally invite them to a book a consultation call. 

.. so what sort of lead magnet can you build

Step 4: Build a strategy that is one 1 page

If you can't explain it on one page then it's too complicated. Streamline everything onto a one-page strategy overview document. 

..so if you want the template.. just email me - gavin@nononsensemarketing.ca

G$